The Business of Euro Summer

Mytheresa, Gucci and Jacquemus have converged on Monaco for summer takeovers while Burberry sets up shop in Athens. As big luxury’s beach club era stretches into a ninth summer, how are brands tweaking their approach to hooking wealthy clients? Plus, a Q&A with MyTheresa’s new CEO hired from Christie’s, Francis Belin.

Información reportada originalmente por Business of Fashion. Leer la nota completa en la fuente original.